The Buying Decision is Already Made
In the world of custom cabinetry and furniture, tradition and craftsmanship are the cornerstones of success. Yet, the business landscape is evolving rapidly. For those manufacturers who’ve long relied on showroom visits and in-person consultations, the time to adapt has arrived.
The modern consumer isn’t waiting to be sold – they’ve often already made their buying decision before stepping foot in a store.
This shift in behavior is being driven by technology and the growing importance of direct-to-consumer (D2C) sales. For manufacturers who embrace online shopping experiences – especially tools like 3D product configurators and augmented reality (AR) – the benefits are transformative.
The New Buying Journey
Today’s consumers research extensively before making a purchase. Social media, online reviews, and interactive product tools have revolutionized how people shop. Studies show that younger generations, particularly Millennials and Gen Z, overwhelmingly prefer online shopping experiences.
For custom manufacturers, this means one critical thing: you need to meet customers where they are – online.
By the time they contact your business or visit your showroom, customers often have a clear idea of what they want. If you’re not part of their research phase through an engaging e-commerce platform, you’re missing a significant sales opportunity.
The Bottom Line
The buying decision is often made long before customers walk into your showroom. By providing an online shopping experience that includes tools like 3D configurators and AR, you position your business to capture attention earlier in the buying journey.
For manufacturers of custom cabinetry, kitchens, and furniture, embracing e-commerce isn’t just about staying current – it’s about shaping the future of your business. This shift offers opportunities for greater profitability, stronger customer relationships, and expanded growth.
The time to look forward is now. Tradition and craftsmanship will always matter, but so will the ability to innovate and meet customers where they are.
The next generation of buyers is already online. Are you?
