Entries by Formify

Winning Millennials and Gen Z with 3D visualization

Millennials and Gen Z buyers are reshaping how custom cabinetry, kitchens, and bathrooms are sold. For these generations, the shopping journey begins – and often ends – online. Offering robust product visualization and e-commerce is not optional to reach this audience; it’s essential to win their trust and their business.

The Buying Decision is Already Made

In the world of custom cabinetry and furniture, tradition and craftsmanship are the cornerstones of success. Yet, the business landscape is evolving rapidly. For those manufacturers who’ve long relied on showroom visits and in-person consultations, the time to adapt has arrived. The modern consumer isn’t waiting to be sold – they’ve often already made their […]

4 Trends Shaping D2C E-Commerce

In a cozy kitchen in Kansas, a family debates over a new sofa. Instead of heading to a showroom, they pull up a 3D augmented reality app on their tablet to “place” the sofa in their living room. This story exemplifies the modern face of D2C e-commerce: immersive, tech-driven, and customer-centric.

D2C E-Commerce That Works: Why Not All 3D Render Firms Are Equal

In today’s highly digitalized marketplace, cabinetry companies transitioning to online platforms face a critical question: How can they ensure a seamless and engaging user experience? While 3D rendering and digital tools hold immense potential, not all firms offering these services are created equal. Simply “going digital” doesn’t guarantee success, and an underwhelming user experience can […]

Why Custom Manufacturers Should Jump Into D2C E-Commerce

Selling semi/custom products isn’t easy – imagination only goes so far! That’s where tools like 3D configurators and AR step in, turning “what if” into “wow.” These technologies make buying custom items online exciting, tangible, and confidence-boosting – no showroom visit required.

Bring Your Walls to Life with 3D Configurators

Home decor has entered a new era, thanks to 3D configurators. These cutting-edge tools revolutionize wallpaper selection by enabling users to visualize designs with incredible realism, transforming how we shop for wall decoration.

Sustainability through Virtual Engagement

As sustainability becomes a priority for consumers and businesses alike, innovative technologies like Configure Price Quote (CPQ) tools with live rendering capabilities are making a significant environmental impact. These tools allow customers to visualize designs in real-time, which minimizes changes and excess materials, ultimately leading to reduced waste during production and conserving valuable resources.

Adopting Technology to Boost Sales for Cabinetry and Home Retail

In the ever-evolving landscape of retail, particularly in industries like home furnishing and custom interiors, the need for streamlined and accessible design tools has never been more critical. Enter modern CPQ (Configure, Price, Quote) systems—an innovation that simplifies technical complexity into a user-friendly platform for both employees and consumers. Traditionally seen as a technical tool […]

Why the Furniture Industry must Embrace Technology

The furniture industry is known for its traditional methods, focusing on craftsmanship and quality. However, in a digital age, it’s been slow to adopt new technologies, especially in the sales and marketing of cabinetry. This reluctance poses challenges but also offers opportunities for growth if the industry can overcome its resistance.